TRANSPARENT LED ADVERTISING SURFACES
A premium advertising surface at a high-footfall entrance.
We turn suitable fixed glazing into an advertising medium, handling technology, installation and operation.
Partnership model
The location provides the space. MallAura creates and operates the advertising medium.
- 01
Long-term partnership
- 02
Technology and operation by MallAura
- 03
A share of airtime for your communication
On suitable fixed glazing we create an advertising surface right in the flow of people. Partnership scope and the share of airtime are agreed individually with the owner or operator.
Advertising surface formats
One technology. Several formats on glass.
The format of the advertising surface is set by the location and the geometry of suitable fixed glazing – not only a vertical panel at the entrance. We propose the specific format after assessment.
Concept study Fixed glass at the entrance
A vertical advertising surface, typically 9:16 at an entrance, on a fixed panel between or beside automatic doors – right in the flow of people.
Concept study Large glazed surfaces
A wide fixed glazed surface, such as a shop window or a glazed wall in a mall passage, as a large-format advertising surface visible from further away.
Concept study Glass lift shafts
Fixed glazing of a stationary lift shaft as a vertical advertising surface at height. Never the lift car or moving doors; it always requires a separate technical, safety, service and fire assessment.
The visualizations are concept studies, not completed installations. Feasibility, dimensions and parameters of each surface are confirmed only by a technical assessment of the specific location.
Before and after
See how MallAura uses existing fixed glazing.
Suitable locations
We look for places with high and stable footfall.
High-footfall commercial and publicly accessible locations with suitable fixed glazing.
Shopping and retail centres
Main entrances with high and stable visitor flow throughout the day.
Shopping passages and department stores
Entrances to busy passages and city department stores.
Flagship stores and large retail units
Glazed shop fronts and entrances facing a busy street.
Office and mixed-use buildings
Representative entrance lobbies with daily movement of staff and visitors.
Hotels and event venues
Entrances with a regular flow of guests and event visitors.
Transport terminals, stations and airports
Glazed entrances and halls with concentrated passenger flow.
The building type alone does not determine suitability. We assess every location by actual footfall, visibility and technical feasibility.
Process
From a photo to a working advertising surface.
- 01
Location details
Send the exact address and a short description. A photo of the glazing is optional.
- 02
Potential assessment
We evaluate footfall, visibility, advertising potential and technical feasibility.
- 03
Visualization and partnership proposal
For a suitable location we prepare a concept visualization and an individual partnership proposal.
- 04
Installation and operation
MallAura handles installation, media operation, monitoring, service and reporting.
What MallAura takes care of
- Media and technical assessment of the location
- Transparent LED technology and installation
- Controller, player and CMS
- Advertising sales and creative quality control
- Remote monitoring, maintenance and service
- Operational reporting as agreed
FAQ
What location owners and managers ask most often.
Is MallAura an advertising surface?
Yes. MallAura Glass is a transparent advertising medium – a premium advertising surface on the fixed glazing of a high-footfall entrance. It is neither decorative lighting nor a screen without commercial use.
Does the location have to invest in the technology?
No. The owner does not buy MallAura Glass as a standard product. MallAura provides the technology, design, installation, CMS and operation within an agreed long-term partnership.
What does the partnership bring to the location?
The location gets agreed airtime for events, tenant promotions, wayfinding and operational notices. MallAura handles technology, installation, advertising broadcasts and service as agreed, without freestanding screens in the walkway.
Is the solution only for shopping centres?
No. Besides shopping and retail centres we assess shopping passages and department stores, flagship stores, office and mixed-use buildings, hotels and event venues, transport terminals, cultural and sports venues and other prominent entrances with high footfall.
What glazing is suitable?
We design the solution for suitable fixed glazing at the entrance, between or beside the doors. Suitability depends on the glass type, thickness, coatings, lamination, frame and access to the surface and is confirmed by a technical survey.
What do we need for the first assessment?
The exact address, property name and a short description. A photo of the glazing and additional details on footfall, dimensions or visibility are optional and help refine the assessment.
Next step
Do you have a high-footfall location with glazing?
Send the exact address and a short description; a photo is optional. We assess footfall, visibility, advertising potential and technical feasibility.
A short location description is enough. A photo is optional and helps refine our assessment of footfall, visibility and technical feasibility.