About us
Transparent advertising for shopping centres.
MallAura focuses exclusively on shopping centres, shopping galleries and mall portfolios, using suitable fixed glazing as a managed advertising medium.
What we combine
What MallAura brings together.
- Location acquisition and qualification
- Architectural integration
- Transparent LED technology
- Control infrastructure
- Content management
- Advertising sales and media operation
- Monitoring
- Service
Brand principles
The principles we work by.
Entrance first
We start at the high-footfall entrance – the place with the highest concentration of attention.
Transparency as a principle
The advertising surface must not block the view or daylight.
Respect for architecture
The solution follows the character of the entrance, not the other way round.
Content designed for glass
We design content for a transparent surface, not for an ordinary screen.
Reliable long-term operation
Monitoring, maintenance and service are part of the solution.
Partnership instead of selling hardware
We build long-term partnerships with individually agreed scope with location owners. We do not sell the technology.
Media operations
Experience from the Lurity digital advertising network.
MallAura is built by a team experienced in operating digital advertising surfaces, content management, monitoring and service.