For centre operators
An advertising partnership for your shopping centre.
MallAura assesses suitable fixed glazing and handles technology, installation, media operation, monitoring and service. Partnership terms are agreed individually.
Benefits for the centre
What your centre gains.
The location does not buy the technology. It provides suitable fixed glazing for the advertising surface and uses agreed airtime for its own communication.
Airtime for your centre
Agreed airtime for centre events, tenant campaigns, navigation and operational messages.
Managed by MallAura
Technology, installation, media operation, monitoring and service within the agreed partnership scope.
Use existing fixed glazing
A new advertising medium on suitable fixed glazing, without freestanding screens in the passage.
Individually agreed partnership
We agree the scope, the centre’s own airtime and long-term availability individually. The centre does not buy standard hardware.
We agree the scope of technology, installation, operation and service, owner airtime and partnership duration individually for each location.
Location qualification
How we assess a location.
Four main signals. Detailed criteria and suitable glazing configurations are on a separate page.
High and stable footfall
Within shopping centres, suitability depends on actual stable visitor flow, not the centre’s name or size alone.
Strong visibility
A clear view of the surface from outside or inside with sufficient distance.
Suitable fixed glazing
A fixed panel at the entrance, a large fixed glazed surface or the fixed glazing of a lift shaft – not a moving door leaf or a lift car.
Technical and legal feasibility
Power, connectivity, service access, safety, evacuation and availability of the position.
Partnership process
Four phases from location offer to operation.
- 01
Send the basics
Centre name, city, contact name and work email, with consent. Description and photos are optional.
- 02
We verify its potential
Footfall, visibility, advertising potential and technical feasibility.
- 03
We prepare a proposal
If suitable after assessment: a concept, technical solution and individual partnership proposal.
- 04
We build and operate the surface
Installation, advertising, monitoring and service.
Next step
Check the location’s suitability.
Send the centre name, city, contact name and work email with consent. Description and photos are optional.